Agadir, Morocco: Historical Sunshine Mecca
Agadir in Morocco is located along North Africa’s Atlantic coastline. Its cultural and historical ties lie
predominantly with its relationships and conflicts with European nations. Before we find out why it has been
internationally coined the “Miami of Morocco,” let’s look at its past as one of Africa’s most significant trading
Interested in the gold trade taking place between the sub Sahara and the north in the 1500s, Portuguese settlers
built one of their first colonies known as Santa Cruz de Aguer. They profited from traders who made their way north
into Fez or south towards Timbuktu along the trans-Saharan trade route.
Once scattered, Berber Souss tribes of Morocco were unified under the command of a Saadian ruler named Mohammed El
Mehdi, a royal and holy family of the Draa Valley. They wanted to rid Agadir of Christian intruders. The Berbers’
aggressive onslaught eventually caused the complete withdrawal of the Portuguese from Morocco’s central coast.
Agadir, which was already making its mark as a significant port with the exportation of gold, spices, dyes, olive
oil, and even rare wood products, profited greatly from additional mineral exports of lead, magnesium, and unrefined
Agadir’s popularity grew over the next centuries. Germany began looking towards Agadir as not only a vacation spot
boasting 300+ days of sunshine a year, but as an entry point into African trading markets. Just before World War I,
in 1911, Germany sent a warship to Morocco to ‘protect their interests’ in the port. France quickly reacted and
established a protectorate over the country, never claiming it as a full-fledged colony.
The French brought much of their infrastructural genius to Morocco. And once again, Agadir reclaimed its status as
an important international port. Since 1913, in the 1930s and throughout the 1950s, the French worked to enhance
the port’s function, export capabilities, and large-scale fishing endeavors.
After the French left Morocco in the mid-50’s, a massive earthquake struck Agadir in 1961. Over 15,000 people were
killed. Left crumbled was much of the city’s historical heritage: its buildings, mosques, and other significant
cultural structures. Germany saw this as an opportune time to step in and offer aid to the fallen city. It was
quickly rebuilt, in true Germanic form, as a luxury getaway spot and starting point for travel excursions into the
Sahara Desert and nearby villages including Taroudant, Tiznit, Tafraout and wind-swept Essouira.
The modern day, somewhat posh Agadir offers endless mid- to high-class accommodations and a plethora of outdoor
activities. One can enjoy days on end of golf, sailing, tennis, horseback riding, and not to mention surfing;
including windsurfing and kite surfing.
If you are not in the mood to dine on couscous, Agadir abounds with international dining venues. With a varied
choice of restaurants, pubs, and nightclubs, you will be able to enjoy an eclectic mix of Lebanese, Italian,
Spanish, and even Chinese cuisines. For those that love shopping, you can hunt in the local bazaars for stone
and earthenwares, spices, teas, and even leather, gold and silver merchandise. After-dinner activities include
casinos, terrace cafes, live music and cabarets.