In 2009 the Dakar Rally was moved to South America with the route traveling through Argentina and Chile. The 2010 Dakar Rally was once again hosted by these South American countries.

The Dakar Rally has an international following and is known as one of the biggest and most dangerous challenges of endurance in the world. It is probably due to the unpredictability of the course that so many contestants, spectators and members of the media are lured to this annual test of strength and determination. The rugged terrain, the majestic deserts and mystic locations also receive coverage and attention during this time and the entire race includes different aspects of the mysterious and exotic country of Morocco.