"Does my bum look big in this?"

[eva longoria]

LONDON (AFP) - It is one of the most fundamental -- and, for men, potentially hazardous -- questions of modern life, for which academics now hope to provide the definitive answer: "Does my bum look big in this?

The School of Textiles and Design at Heriot-Watt University in Edinburgh have begun what is believed to be the world's first-ever study on how women's clothing affects the bottom.

Models with variously sized posteriors will wear different types of clothing as part of the research, which will examine how designs, colours, patterns and fabric types affect perception.

Others will be asked to assess how big or small each model's backside appears to look in the outfits.

"This study will provide for the first time detailed and usable information that would enable designers to make the clothes that help women make the most of their natural assets," said Dr Lisa Macintyre, who is leading the study.

"There's much discussion in the media of clothing styles that flatter the body and it's generally accepted that enhancing body perception can improve confidence and self-esteem.

"But the factors behind this have never been fully investigated in a proper scientific manner.

"Designers and consumers don't currently have access to established information that could enable them to make or choose garments that enhance body size and shape."

Four models had been chosen to provide a representative sample of female backsides, Macintyre said: the "standard", the full "pre-Raphaelite" type, the smaller backside of a slim model and a curvier behind, like the famed example of actress and singer Jennifer Lopez.

To what extremes will one go
to get a bum shot in?!?